Category: DIGITAL MARKETING

Introduction

Trends in the digital marketing field are fast-moving & this article will help you understand some of these trends and accordingly set your strategies.

SEO

SEO is a long-term strategy, not a set it and forget activity. SEO requires a lot of work and effort to be successful, but it’s not something you can just do once and expect results. It’s not uncommon for companies that are new to SEO to rush things and make mistakes they later regret. SEO requires ongoing dedication, so if you don’t have the time or money to dedicate on an ongoing basis, then you should consider looking into other strategies like PPC or social media marketing instead.

Business Listings

The business listings are your online presence. And if you want to stay ahead of the curve, then it’s important to take note of how they will change in 2022. Some of the trends that we have seen include:

• Businesses should be focusing more on their local SEO since businesses are now making decisions based on location and proximity. Business listings play a vital role in this as they show up at the top of search results when someone searches for your product or service near them.
• Google has been shifting towards mobile phones with their algorithm updates and businesses need to focus on creating high-quality content that is easily accessible from all kinds of devices (desktop/laptop computers, tablets, etc). This means using responsive design techniques for websites so that mobile users don’t get frustrated trying to use an incompatible version of your site!
• Since there are so many social media platforms out there today (Facebook, Twitter), each having different audiences; businesses need to find out where their ideal target audience hangs out most often before deciding which channel will work best for the long term!

Automation

You can use automation to save time, scale your business and improve the customer experience. Automation is a great way to save money in the long run because it will free up your staff’s time so they can focus on higher value tasks. In fact, it’s estimated that only 1% of companies have successfully implemented automation into their marketing strategy.

Interactive Content

Interactive content is created to be interactive and engaging. It’s often more useful, fun and interactive than static content. By making your content more interactive you can increase user engagement, encourage social sharing and even generate leads for your business.

One of the most popular types of interactive content these days is quiz games. People love taking quizzes and they are a great way to engage users with your brand while they are having fun too!

Better Privacy Controls

As the world becomes more aware of the importance of personal data, privacy will become a major concern for consumers. The GDPR legislation will also affect marketing efforts and how brands interact with their customers online. Consumers are going to expect more transparency from companies about how they handle their information, and marketers will need to provide better tools for controlling privacy settings on websites or apps. Privacy controls should be more granular so that users can customize their settings according to their preferences and keep track of which sites have access to what data.

Video Marketing

Video marketing is on the rise. In fact, 64% of marketers are using videos in their digital marketing strategy. Video marketing has become a great way to engage with customers and build trust. But what does it mean for SEO?

First off, video content helps you rank better in search results. When people search for a keyword related to your business, the search engine will often serve up an embedded video from YouTube or Vimeo that contains relevant information about your brand along with a link back to your website. This can help increase traffic and improve conversions since they’re already engaged by watching something they were interested in before coming across any sales pitches or call-to-action buttons.

, What’s more, is that when people watch videos on social media sites like Facebook or Instagram (which both allow links), those links are crawled by Google too! This means that even if someone doesn’t click through right away (or ever), those embedded URLs still provide value because they’re now part of Google’s indexing system which means they’ll be available whenever anyone searches anything related – even if it wasn’t clicked directly from the platform itself.”

be ready for digital marketing in 2022

As a marketer, you should be ready to adapt. You should be ready to learn and change. You should be ready to lead and pioneer your industry into the next era of digital marketing.